Nonprofit Google NMI
During my Nonprofit Goofle NMI (Nonprofit Marketing Immersion) project, I collaborated with Health Access Connect, an organization dedicated to improving healthcare access in remote areas of Uganda. I worked with Health Access Connect to develop and implement paid digital strategies to increase healthcare access in these remote areas. My responsibilities included creating targeted digital ads, managing online campaigns, and optimizing ad performance to maximize donor engagement and outreach. Through this project, I gained valuable experience in leveraging paid media to support nonprofit goals, by applying ad creation, campaign management, and performance analysis skills to drive measurable results.
Project Highlights & Results
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Develop and execute paid digital ad campaigns to increase healthcare access awareness and donor engagement for Health Access Connect.
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Created and managed targeted ad campaign on Google Ads
Developed custom audience segments to reach potential donors and supporters.
Utilized A/B testing to optimize ad performance and maximize engagement.
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Optimized ad copy with clear calls-to-action, ensuring messaging aligned with user intent and campaign objectives.
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Adjusted campaigns in response to limited initial engagement, refining targeting and keywords to improve relevance and increase click-through rates.
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Generated 48.2k impressions and drove 3.93k clicks to the organization’s website through targeted Google Ads.