Media Plan

I created a media plan for Uber to boost awareness and adoption of its eco-friendly rideshare service. The plan utilized digital and traditional media, with targeted audience segmentation to reach environmentally conscious consumers. I gained hands-on experience in multi-channel planning, budget optimization, and campaign performance analysis by aligning strategies with Uber’s sustainability goals.

Project Highlights & Results

    • Keep Uber top of mind within Chicago city proper

    • Increase usage during weekdays

    • I used a blend of traditional media (TV and outdoor) and digital channels (paid search and display ads) for broad reach and targeted engagement.

    • Breakdown of how the budget was distributed among different media channels (e.g., TV, outdoor, paid search, display ads).

    • Explanation of why the budget was allocated in this manner, based on media effectiveness and target audience.

    • Key performance indicators (KPIs) used to measure ROI (e.g., impressions, clicks, conversions).

    • Produced a media plan to increase Uber Green weekday usage in Chicago by 10%

    • Created an IMC strategy using traditional and digital media, achieving 4,460 TRPs

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Non Profit Google NMI MKG 42000